Experiment

What is an Experiment?

Experiments provide evidence to de-risk high-risk assumptions. As a result, they save time, money, and energy by preventing investment in a solution that will give little to no return on investment.

Tip: Weak evidence – high risk

Consider running experiments on assumptions with weak evidence AND would run a high risk of project failure if not correctly understood.

Example Experiment types

• Survey
• Visual Prototype
• Research Effort
• Data Analysis Effort
• Value Testing

Considerations

• Avoid proving an assumption to be TRUE. Instead, agree upon result thresholds for the testing criteria.
• Avoid investing in complex and expensive tests that outweigh the expected value of the solution.
• Avoid kicking off testing without setting threshold expectations.