Recap of the live event we did with Büşra Coşkuner about how product teams can move from a basic metrics foundation to focusing on outcomes that drive real business impact.
“We always start with basic concepts, right? That might mean using pirate metrics and figuring out which part of the product contributes to which of the ‘R’ steps. See it as a flow: What does the flow look like? What feeds into what you could call a flywheel? Then, look at which parts of the product contribute to each step. From there, figure out the success metric for that part of the product.”
“Maybe you already have some data, right? Show the analysis you’ve done and the decisions you’ve made based on the information and the quantity of data you’ve gathered. Then, make the case: ‘If I had more data, I could make even better decisions, or I could fix that part of the product, but we don’t have enough data there.‘“