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What is an Opportunity Card?

Opportunity Cards document customer problems, needs, or desires worth solving. They are created based on:
  • Customer conversations and interviews
  • User feedback collection
Whereas product usage metrics in your Value Exchange Model tell you what’s happening, Opportunities tell you why it’s not happening more (or less, or faster, etc.)

Statuses

Once opportunities have been prioritized, use statuses to communicate when and if the team will address them. Opportunities support the following status:

Tracking Delivery Progress

Opportunities can be linked to engineering delivery tools to track implementation progress:
  • Jira Integration: Link Jira issues and epics to opportunities to track work addressing customer problems
  • Linear Integration: Connect Linear issues and projects to opportunities for cross-team initiatives
When linked, delivery status and progress appear on opportunity cards in the Roadmap view, helping you see both customer problems and the work being done to address them.

Opportunity Card Best Practices

See the best practices opportunity guides to learn more about:
  • Sizing opportunities
  • Aligning the top-level of your opportunity space to customer journeys, jobs (Jobs To Be Done), or customer segments
  • Well structured opportunities