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What is an Opportunity Card?

Opportunity Cards document customer problems, needs, or desires worth solving. They are created based on:
  • Customer conversations and interviews
  • User feedback collection
Whereas product usage metrics in your Value Exchange Model tell you what’s happening, Opportunities tell you why it’s not happening more (or less, or faster, etc.)

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Statuses

Once opportunities have been prioritized, use statuses to communicate when and if the team will address them. Opportunities support the following status:

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Tracking Delivery Progress

Opportunities can be linked to engineering delivery tools to track implementation progress:
  • Jira Integration: Link Jira issues and epics to opportunities to track work addressing customer problems
  • Linear Integration: Connect Linear issues and projects to opportunities for cross-team initiatives
When linked, delivery status and progress appear on opportunity cards in the Roadmap view, helping you see both customer problems and the work being done to address them.

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Opportunity Card Best Practices

See the best practices opportunity guides to learn more about:
  • Sizing opportunities
  • Aligning the top-level of your opportunity space to customer journeys, jobs (Jobs To Be Done), or customer segments
  • Well structured opportunities